About Digital Shift

Digital Shift is a personal blog to share my own experiences and insights on how digital technologies are impacting organizations and societies, and how they can contribute from individual topics such as career growth to societal issues such as sustainability, education, and so forth. 



DISCLAIMER : Digital Shift is a personal blog and only reflects my personal opinions.


Early 2000’s and the Internet bubble: at that time, promising (or not) startups were creating new services, new offers disconnected from “traditional” companies. One the one hand, “traditional” companies in automotive, energy, transportation, retail, banking… One the other hand, web companies providing free search, free content… Two worlds that seemed rather independant from each other, two economies that seemed to be disconnected from each other. Traditional companies were still dominating the global economy.


About ten years later, around 2010, the situation started to change dramatically, in every region of the world. We witnessed accelerated disruptions in many areas of economy, and big traditional companies have been challenged on their own core business. Digital-born players took significant market shares in the traditional industries:

– Expedia, Booking, Airbnb… in the travel industry
– Amazon, Alibaba, Zappos… in the retail industry
– Paypal, Kickstarter, ApplePay… in the finance industry
– Uber, Lyft.. in the taxi industry
– Google, Yahoo… in the advertising industry
– Netflix, Spotify, Deezer… in the media / music industry
and much more appearing continuously.
At an ever more accelerating pace, new digital-born players were emerging, posing a growing threat to more traditional companies which appear to be more like big ship tankers, taking years to react and adapt in front of these agile competitors. Digital transformation in big traditional companies has thus become a major concern and issue for the C-Suite, wondering how they can operate such a shift given the challenges in terms of business models, technology, processes, mindset… Most still struggled to find their way, with a few notable exceptions such as General Electrics, which managed to remarkably adapt continuously and keep in pace with disruptions like 3DPrintings or IoT (Internet of Things).

Early 2020’s: Covid-19 put the whole world to a stop. At the same time, it rushed companies into new ways of working that companies would never have thought they would embrace, supported by technologies enabling to work remote (almost) seamlessly. And individuals also strongly started to revisit their priorities in life, the meaning of commuting 2-3 hours a day.

At the same time, a pressing world issue which had been underlying for some decades started to blow away: climate change and unbalance in Earth’s ecosystems due to human activities, with more and more extreme climate events happening across the world: ice meltdowns, monster fires, immense floods, severe droughts…. Sustainability may be starting to at last become something to consider in the core of societies and organizations, not just on the side.

And another blow came out end of 2022 to the public’s eyes: the advent of generative AI, with ChatGPT, posing as well a thousand of questions not only on the future of work for humans but also of the place of AI and humans in the society.


The purpose of this blog is to share my thoughts on how management, people, processes, IT, business may embrace these successive shifts given my own personal experiences on the field. From senior IT and senior management experiences (board of Directors) at one of the e-commerce leader in Europe to entrepreneurial and startup experiences applying the approaches of lean startup, full agility, etc…  I will share my views on how both worlds may meet: how to enable changes in estasblished companies thanks to startup mindset, and how startups may scale up thanks to some corporate good practices.

Don’t hesitate to contact me to exchange about Digital shifts and your own experience, whether you are in a traditional company facing this challenge, or in a “digital-native” startup. It will be a pleasure to share views, experiences and practices.


NGUYEN TRIEU Khang

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